Keep on learning! Not the regular guns, but Cialdini’s ‘weapons of influence’.
Always keep learning. Let us guide you through some of the most important theories connected to #branding. Let’s go… These are the ones we use daily in our work.
Six ‘weapons of influence’ defined by Robert Cialdini, they can contribute to an individual’s propensity to be influenced by a persuader:
Reciprocity: People tend to return a favor. Always.
Commitment and consistency: People do not like to be self-contradictory. Once they commit to an idea or behavior, they are averse to changing their minds without good reason.
Social proof: People will be more open to things that they see others doing. For example, seeing others compost their organic waste after finishing a meal may influence the subject to do so as well.
Authority: People will tend to obey authority figures.
Liking: People are more easily swayed by people they like.
Scarcity: A perceived limitation of resources will generate demand.
Cialdini added a new aspect a while a go which is worthwhile mentioning: It's called Pre-Suasion and it works!
So, use the right weapons in your story to get people to say YES to your message. Have a connecting #brandstory. Consistent. Meaningful, Generating #impact. Matter. It's not rocket science.
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